Social Media Image Size Guide
The complete social media image size guide with correct dimensions for every image type on every major platform. Covers Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Pinterest, TikTok, Snapchat, WhatsApp, and Open Graph - updated for 2025. Filter by platform, search by image type, and copy dimensions with one click. No signup required.
Browse correct image dimensions for all major social media platforms. Filter by platform or search by image type. Click the copy icon next to any dimension to copy it to your clipboard. All data is kept up to date with the latest platform specifications.
| Image Type | Dimensions (px) | Status |
|---|---|---|
Profile Picture Displays at 170×170 on desktop, 128×128 on mobile. Use a square image. | 170×170 1:1 | Required |
Cover Photo Displays at 820×312 on desktop, 640×360 on mobile. PNG recommended for logos. | 851×315 2.7:1 | Required |
Shared Link Image Minimum 600×315. Larger images get more prominent display in feed. | 1200×630 1.91:1 | Recommended |
Shared Post Image Recommended for feed posts. Supports up to 2048×2048 for full resolution. | 1200×630 1.91:1 | Recommended |
Event Cover Photo Displays at 1920×1080. Keep important content away from edges. | 1920×1080 16:9 | Recommended |
Story Full-screen vertical format. Keep text in the safe zone (middle 80%). | 1080×1920 9:16 | Recommended |
Ad - Single Image Minimum 600×314. Max file size 30 MB. Text should cover less than 20% of image. | 1200×628 1.91:1 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Profile Picture Displays as a circle at 110×110 on mobile. Use a high-res square image. | 320×320 1:1 | Required |
Square Post The classic Instagram format. Displays at 612×612 in feed. | 1080×1080 1:1 | Recommended |
Portrait Post Takes up more vertical space in feed - highest engagement format. | 1080×1350 4:5 | Recommended |
Landscape Post Minimum 1080×566. Avoid for important content - gets cropped in grid. | 1080×566 1.91:1 | Recommended |
Story / Reel Cover Full-screen vertical. Keep text and faces in the middle 80% safe zone. | 1080×1920 9:16 | Recommended |
Carousel Post Use consistent dimensions across all carousel slides for best appearance. | 1080×1080 1:1 | Recommended |
Reels Thumbnail Vertical format. Displays as a 1:1 crop in the grid - keep subject centred. | 1080×1920 9:16 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Profile Picture Displays as a circle. Minimum 200×200. PNG recommended for logos. | 400×400 1:1 | Required |
Header / Banner Displays at 1500×500. Keep important content away from edges and corners. | 1500×500 3:1 | Required |
In-Feed Image (1 image) Recommended 16:9. Minimum 600×335. Crops to 2:1 in timeline preview. | 1600×900 16:9 | Recommended |
In-Feed Image (2 images) Each image displays at 50% width. Use consistent aspect ratios. | 1200×675 16:9 | Recommended |
Card Image (Summary) Used for Twitter Card meta tags. Minimum 300×157. | 1200×628 1.91:1 | Recommended |
Card Image (Large) twitter:card = summary_large_image. Displays prominently below tweet text. | 1200×628 1.91:1 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Personal Profile Picture Displays as a circle. Minimum 200×200. Max 8 MB. | 400×400 1:1 | Required |
Personal Background Displays at 1584×396. Keep important content in the centre. | 1584×396 4:1 | Recommended |
Company Logo Square logo. Minimum 300×300. PNG with transparent background recommended. | 300×300 1:1 | Required |
Company Cover Image Very wide banner. Keep text and logos in the safe centre area. | 1128×191 5.9:1 | Recommended |
Shared Image Post Recommended for link posts and image shares. Minimum 552×289. | 1200×627 1.91:1 | Recommended |
Article Cover Image Used as the header image for LinkedIn articles. High resolution recommended. | 1920×1080 16:9 | Recommended |
Story Full-screen vertical format. Keep content in the middle 80% safe zone. | 1080×1920 9:16 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Channel Profile Picture Displays as a circle at 98×98 on desktop. Minimum 98×98. PNG recommended. | 800×800 1:1 | Required |
Channel Art / Banner Safe area for all devices: 1546×423 centred. TV displays full 2560×1440. | 2560×1440 16:9 | Required |
Video Thumbnail Minimum 640×360. Max 2 MB. JPG, GIF, or PNG. Critical for click-through rate. | 1280×720 16:9 | Recommended |
End Screen Same as video resolution. Elements must be in the last 20 seconds. | 1280×720 16:9 | Recommended |
Community Post Image Recommended 16:9 for community tab posts. Square also supported. | 1280×720 16:9 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Profile Picture Displays as a circle. Minimum 165×165. PNG recommended. | 165×165 1:1 | Required |
Standard Pin The optimal Pinterest format. 2:3 ratio gets the most engagement and reach. | 1000×1500 2:3 | Recommended |
Square Pin Square pins work well but take up less vertical space than 2:3 pins. | 1000×1000 1:1 | Recommended |
Long Pin Maximum ratio is 1:2.1. Taller pins get truncated in feed. | 1000×2100 1:2.1 | Recommended |
Story Pin Full-screen vertical format for Pinterest Stories (Idea Pins). | 1080×1920 9:16 | Recommended |
Board Cover Displays at 222×150 in the board grid. Use a representative image. | 800×450 16:9 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Profile Picture Displays as a circle. Minimum 200×200. PNG recommended for logos. | 200×200 1:1 | Required |
Video (Portrait) The primary TikTok format. Full-screen vertical. Keep content in safe zone. | 1080×1920 9:16 | Recommended |
Video (Landscape) Horizontal format. Displays with black bars on mobile. Less common. | 1920×1080 16:9 | Recommended |
Video (Square) Square format. Displays with black bars on mobile. Good for repurposed content. | 1080×1080 1:1 | Recommended |
Ad - TopView / In-Feed Full-screen vertical ad format. Max 60 seconds. Keep text in safe zone. | 1080×1920 9:16 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Snap / Story Full-screen vertical format. Keep content in the middle 80% safe zone. | 1080×1920 9:16 | Recommended |
Ad - Single Image/Video Full-screen vertical ad. Keep CTA and branding in the bottom 20%. | 1080×1920 9:16 | Recommended |
Geofilter PNG with transparent background. Keep design in the top or bottom 25%. | 1080×1920 9:16 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
Profile Picture Displays as a circle. Minimum 192×192. PNG or JPG. | 500×500 1:1 | Required |
Status Image Full-screen vertical format for WhatsApp Status. Max 16 MB. | 1080×1920 9:16 | Recommended |
Shared Image Recommended for shared images in chats. Max 16 MB per image. | 1600×900 16:9 | Recommended |
Business Profile Logo Square logo for WhatsApp Business profiles. PNG recommended. | 640×640 1:1 | Recommended |
| Image Type | Dimensions (px) | Status |
|---|---|---|
OG Image (Standard) Used by Facebook, LinkedIn, Slack, and most social platforms when sharing links. | 1200×630 1.91:1 | Required |
OG Image (Square) Square OG image. Used by some platforms that prefer square previews. | 1200×1200 1:1 | Recommended |
Twitter Card (Large) twitter:card = summary_large_image. Minimum 300×157. Max 5 MB. | 1200×628 1.91:1 | Recommended |
Twitter Card (Summary) twitter:card = summary. Displays as a small thumbnail beside the tweet. | 800×418 1.91:1 | Recommended |
Why Use Our Social Media Image Size Guide?
10 Platforms, 50+ Image Sizes in One Place
Our social media image size guide covers correct dimensions for Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Pinterest, TikTok, Snapchat, WhatsApp, and Open Graph. Every image type - profile pictures, cover photos, stories, posts, ads, and thumbnails - in one searchable reference.
Filter and Search Instantly
Filter by platform or search by image type name or dimensions to find the exact size you need in seconds. Our social media image size guide is fully searchable - type "story", "1080", or "profile" to instantly narrow down the results.
One-Click Dimension Copy
Click the copy icon next to any image dimension to instantly copy it to your clipboard in the format "width×height". No more manually typing dimensions into Photoshop, Figma, or Canva - copy the exact size you need with one click.
Always Up to Date
Our social media image size guide is regularly updated to reflect the latest platform specification changes. Each entry includes notes on display behaviour, safe zones, and file format recommendations so you always get the full picture.
Common Use Cases for Social Media Image Size Guide
Social Media Content Creation
Look up the correct image dimensions before creating social media graphics in Canva, Figma, Adobe Photoshop, or Illustrator. Our social media image size guide ensures your designs are the right size for every platform and image type from the start.
Profile and Brand Setup
Get the exact dimensions for profile pictures, cover photos, and company logos when setting up new social media accounts or rebranding. Our social media image size guide covers required image sizes for all major platforms.
Social Media Ad Design
Find the correct ad image dimensions for Facebook, Instagram, LinkedIn, and TikTok campaigns before designing your creative assets. Using the right dimensions prevents cropping, distortion, and ad rejection due to incorrect image sizes.
Open Graph & Twitter Card Setup
Look up the correct OG image and Twitter Card dimensions when implementing social sharing meta tags on your website. Our social media image size guide includes the exact specifications for og:image and twitter:image tags.
Content Repurposing
Quickly check which platforms share the same image dimensions when repurposing content across multiple channels. Our social media image size guide makes it easy to identify which assets can be reused and which need resizing.
Social Media Management
Social media managers and agencies use our image size guide as a daily reference when creating content for multiple clients across different platforms. Bookmark this page for instant access to every platform's image specifications.
Understanding Social Media Image Sizes
Why Social Media Image Sizes Matter
Every social media platform has specific image dimension requirements that affect how your content is displayed. Using the wrong image size can result in cropping (important content cut off), stretching (distorted images), pixelation (low-quality display), or ad rejection (paid campaigns refused due to incorrect dimensions). Our social media image size guide provides the exact pixel dimensions, aspect ratios, and display notes for every image type on every major platform, so your content always looks professional and displays correctly.
How to Use This Social Media Image Size Guide
- Find Your Platform: Use the platform filter to show only the sizes for the platform you are designing for, or browse all platforms at once. Use the search box to find a specific image type by name or dimension.
- Check the Dimensions and Notes: Each entry shows the recommended pixel dimensions, aspect ratio, and important notes about display behaviour, safe zones, and file format recommendations. The visual preview shows the relative shape of each image type.
- Copy and Design: Click the copy icon next to any dimension to copy it to your clipboard. Use the copied dimensions to set up your canvas in Canva, Figma, Photoshop, or any other design tool.
Key Image Size Concepts
- Aspect Ratio: The proportional relationship between width and height (e.g. 16:9, 1:1, 9:16). Platforms crop images to specific aspect ratios - always design to the correct ratio to avoid unexpected cropping.
- Safe Zone: The area of an image that is guaranteed to be visible on all devices and screen sizes. For stories and vertical content, keep important elements (text, faces, logos) in the middle 80% of the image.
- Display vs. Upload Size: Many platforms accept larger images than they display. Uploading at the recommended size ensures the best quality - platforms compress images, so starting with a higher resolution helps.
- File Format: PNG is recommended for logos, graphics, and images with text (lossless compression). JPG is better for photographs (smaller file size). WebP is increasingly supported and offers the best compression.
Universal Safe Sizes to Remember
If you need a quick reference, these four sizes cover the most common use cases across all platforms: 1200×630 px for feed posts and OG images (1.91:1 ratio), 1080×1080 px for square posts (1:1 ratio), 1080×1920 px for stories, reels, and TikTok (9:16 ratio), and 1280×720 px for video thumbnails (16:9 ratio). Profile pictures should always be at least 400×400 px square for crisp display across all platforms.
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Frequently Asked Questions About Social Media Image Sizes
1200×630 px (1.91:1 ratio) is the most universal size for social media feed posts - it works well on Facebook, LinkedIn, Twitter/X, and as an Open Graph image. For Instagram, 1080×1080 px (square) or 1080×1350 px (portrait 4:5) gets the most engagement. For stories and reels, use 1080×1920 px (9:16).
Most platforms recommend at least 400×400 px for profile pictures. Facebook displays at 170×170 px on desktop, Instagram at 110×110 px, and LinkedIn at 400×400 px. Always upload a square image at the highest resolution possible - platforms will scale it down as needed.
Instagram supports three aspect ratios: square (1080×1080 px, 1:1), portrait (1080×1350 px, 4:5), and landscape (1080×566 px, 1.91:1). The portrait 4:5 format takes up the most vertical space in the feed and typically gets the highest engagement. Stories and Reels should be 1080×1920 px (9:16).
Facebook cover photos should be 851×315 px. They display at 820×312 px on desktop and 640×360 px on mobile. Use PNG format for logos and graphics to avoid compression artifacts. Keep important content away from the edges as the display size varies by device.
YouTube thumbnails should be 1280×720 px (16:9 ratio). The minimum size is 640×360 px. Use JPG, GIF, or PNG format with a maximum file size of 2 MB. Thumbnails are one of the most important factors for YouTube click-through rate - use high-contrast, readable text and clear imagery.
The standard Open Graph (OG) image size is 1200×630 px (1.91:1 ratio). This is used by Facebook, LinkedIn, Slack, and most social platforms when sharing links. The minimum size is 600×315 px, but larger images get more prominent display. Use PNG or JPG format.
For stories on Instagram, Facebook, TikTok, and Snapchat (1080×1920 px), keep all important content - text, faces, logos, and CTAs - within the middle 80% of the image (approximately 1080×1536 px centred). The top and bottom 10% may be covered by UI elements like the profile name, progress bar, and action buttons.
Use PNG for logos, graphics, illustrations, and images with text - PNG uses lossless compression and preserves sharp edges. Use JPG for photographs and complex images - JPG produces smaller file sizes with minimal quality loss. Most platforms accept both formats, but PNG is generally recommended for brand assets.
Social media platforms update their image specifications periodically, usually when they redesign their interfaces or introduce new features. Major changes happen a few times per year. Our social media image size guide is regularly updated to reflect the latest specifications from each platform.