SWOT analysis is a strategic planning framework used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or project. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The four quadrants are typically arranged in a 2×2 grid: Strengths (internal, positive), Weaknesses (internal, negative), Opportunities (external, positive), and Threats (external, negative).

The SWOT analysis canvas presents four colour-coded quadrants in a 2×2 grid. Click within any quadrant and type your item, then press Enter or click the Add button to place it. Each item appears as a labelled badge within its quadrant, with quadrant counts updating in real time. You can remove individual items with one click or clear entire quadrants with the reset button. When your analysis is complete, export your SWOT matrix as a printable document or copy it as structured text for presentations.

Strengths are internal attributes and resources that give your organisation an advantage over competitors - things you do well or unique assets you possess. Weaknesses are internal factors that place you at a disadvantage relative to competitors - areas needing improvement or resource gaps. Opportunities are external factors the organisation could exploit to its advantage - market trends, technological shifts, or unmet customer needs. Threats are external factors that could harm the organisation - competitive pressures, regulatory changes, or economic downturns.

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