Game Monetization (Ads + IAP) Revenue Calculator

A game monetization revenue calculator is a tool that helps game developers, publishers, and investors estimate total revenue from a game that uses both advertising and in-app purchases (IAP) as monetization methods. By entering key performance metrics - daily active users (DAU), session frequency, ad impressions per session, ad eCPM (effective cost per mille), and IAP ARPDAU (average revenue per daily active user from in-app purchases) - the calculator projects daily, monthly, quarterly, and annual revenue. It also analyzes the split between ad and IAP revenue and assesses cannibalization risk when ad frequency is too high. All calculations run locally in your browser with no data uploaded to any server.

1. Enter Audience & Session Data: Start by entering your Daily Active Users (DAU), average sessions per user per day, and ad impressions per session. Use the game category presets (Hyper-Casual, Casual, Mid-Core, Hardcore, Simulation) to quickly pre-fill typical values for your game type - each preset comes with industry-benchmark eCPM, IAP ARPDAU, session count, and impression frequency.
2. Set Monetization Parameters: Enter your ad eCPM (revenue per 1,000 ad impressions, typically $4-$10 depending on genre and audience) and your IAP ARPDAU (in-app purchase revenue per daily active user, ranging from $0.01 for hyper-casual to $0.80+ for hardcore games). These two values determine the revenue split between your ad and IAP monetization channels.
3. Review Revenue Projections: The calculator instantly generates comprehensive revenue projections across daily, monthly (30-day), quarterly (90-day), and annual (365-day) timeframes. See the revenue split between ads and IAP with visual progress bars, detailed metric cards for each revenue stream, and an optimization insight that assesses cannibalization risk based on your ad frequency.

• Revenue Overview Dashboard:At-a-glance view of daily, monthly, and annual total revenue with ad vs IAP breakdown. Each timeframe shows both the ad revenue and IAP revenue components so you can see which monetization channel is driving your game's earnings.
• Revenue Split Visualization: Color-coded progress bars showing the percentage split between ad revenue and IAP revenue. A combined total bar at the bottom shows the full daily revenue composition with hover-accessible tooltips for each segment.
• Detailed Metrics by Channel:Two dedicated metric cards - one for ad revenue (daily ad revenue, ad ARPDAU, total daily impressions, eCPM) and one for IAP revenue (daily IAP revenue, IAP ARPDAU, total ARPDAU, IAP revenue share) - providing granular insight into each monetization channel's performance.
• Cannibalization Risk Analysis: An optimization insight card that evaluates whether your current ad frequency is at risk of cannibalizing IAP revenue. Based on ads per user per day, the tool classifies risk as low (under 7), moderate (7-12), or high (over 12) and provides actionable optimization recommendations.

The game monetization revenue calculator is 100% free with no signup required. All calculations are performed locally in your browser - your DAU numbers, session data, revenue metrics, and projections never leave your device. There are no usage limits or restrictions. The tool supports DAU from 100 to 100 million, all game categories with preset benchmarks, and generates projections across daily, monthly, quarterly, and annual timeframes. Use it as many times as you need to model different scenarios, test ad frequency changes, or prepare revenue forecasts for stakeholders.