AdMob / Mobile App Ad Revenue Calculator

Revenue is calculated as: Daily Revenue = (Total Daily Impressions × Fill Rate × eCPM) / 1000. Total Daily Impressions = DAU × Sessions per User × Impressions per Session. These impressions are distributed across ad formats (banner 40%, interstitial 25%, rewarded video 15%, native 20%) and each format has its own eCPM and fill rate. The calculator sums revenue across all formats to get total daily, monthly (×30), and annual (×365) revenue.

eCPM (effective cost per mille) is the revenue you earn per 1,000 ad impressions. It varies by ad format, app category, user geography, and time of year. You can find your app's actual eCPM in the AdMob dashboard under Reports → Earnings. Typical eCPM ranges: banner $0.10-$5.00, interstitial $2.00-$20.00, rewarded video $5.00-$30.00, native $1.00-$15.00. Gaming apps generally have the highest eCPMs, while utility apps have lower eCPMs but higher impression volumes.

ARPDAU (Average Revenue Per Daily Active User) is a key mobile app monetization metric that shows how much revenue each daily active user generates. It is calculated as Total Daily Revenue ÷ DAU. ARPDAU is important because it allows you to compare revenue performance across apps of different sizes and track monetization efficiency over time. A healthy ARPDAU for ad-supported apps typically ranges from $0.01 to $0.20 depending on the app category and ad format mix.

Fill rates vary by format and geographic targeting: Banner ads typically have 80-90% fill rates, interstitial ads 70-80%, rewarded video ads 85-95% (due to high demand), and native ads 75-85%. Fill rates tend to be higher in Tier 1 countries (US, UK, Canada, Australia) and lower in Tier 3 countries. The calculator lets you adjust fill rates per format to match your actual AdMob performance data.

The category presets (gaming, utility, social, entertainment, education) provide realistic eCPM benchmarks based on industry averages. Gaming typically has the highest eCPMs due to engaged users and strong rewarded video performance. Social apps have good native ad performance. Utility apps have lower eCPMs but benefit from high daily session counts and impression volumes. We recommend adjusting the eCPM sliders to match your app's actual AdMob dashboard data for the most accurate projections.

Absolutely. The AdMob revenue calculator runs entirely in your browser. Your DAU numbers, session data, eCPM rates, and revenue projections are never sent to any server, stored in any database, or tracked in any way. All calculations happen locally on your device - nothing leaves your computer. Complete privacy for your sensitive app monetization data.

Yes - the AdMob revenue calculator is 100% free with no signup, no account, and no usage limits. Project ad revenue for any app size from 100 DAU to 100 million DAU as many times as you need, completely free forever. There are no hidden charges, premium tiers, or usage caps. All processing is done locally in your browser for instant, private results.