Social Media Image Size Guide
Find the correct image dimensions for every major social media platform with our free social media image size guide. Covers 40+ image types across Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest, Snapchat, WhatsApp, and Open Graph. Filter by platform, search by image type, and copy dimensions with one click. Updated for 2025 - no signup required.
Browse correct image dimensions for every major social media platform. Filter by platform or search by image type. Click the copy button on any row to copy the dimensions to your clipboard.
| Platform | Image Type | Dimensions | Ratio | Max Size | Format | Notes | |
|---|---|---|---|---|---|---|---|
| Profile Picture | 170 × 170 | 1:1 | 5MB | JPG, PNG | Displays at 40×40 on mobile | ||
| Cover Photo | 820 × 312 | 2.63:1 | 5MB | JPG, PNG | Displays at 640×312 on mobile | ||
| Shared Image | 1200 × 630 | 1.91:1 | 5MB | JPG, PNG | Recommended for link previews | ||
| Story | 1080 × 1920 | 9:16 | 4MB | JPG, PNG | Keep key content in center 1080×1420 | ||
| Event Cover | 1920 × 1005 | 1.91:1 | 5MB | JPG, PNG | Min 400×150 | ||
| Ad (Single Image) | 1200 × 628 | 1.91:1 | 30MB | JPG, PNG | Max 20% text recommended | ||
| Profile Picture | 320 × 320 | 1:1 | 5MB | JPG, PNG | Displays as circle | ||
| Square Post | 1080 × 1080 | 1:1 | 8MB | JPG, PNG | Most common feed format | ||
| Portrait Post | 1080 × 1350 | 4:5 | 8MB | JPG, PNG | Max vertical ratio allowed | ||
| Landscape Post | 1080 × 566 | 1.91:1 | 8MB | JPG, PNG | Min 1.91:1 ratio | ||
| Story / Reel | 1080 × 1920 | 9:16 | 4MB | JPG, PNG | Keep text 250px from top/bottom | ||
| Carousel Post | 1080 × 1080 | 1:1 | 8MB | JPG, PNG | Up to 10 images/videos | ||
| Ad (Single Image) | 1080 × 1080 | 1:1 | 30MB | JPG, PNG | Also supports 1.91:1 and 4:5 | ||
| Twitter / X | Profile Picture | 400 × 400 | 1:1 | 2MB | JPG, PNG, GIF | Displays as circle | |
| Twitter / X | Header / Banner | 1500 × 500 | 3:1 | 5MB | JPG, PNG, GIF | Cropped on mobile | |
| Twitter / X | In-Feed Image | 1600 × 900 | 16:9 | 5MB | JPG, PNG, GIF | Min 600×335 | |
| Twitter / X | Card Image | 800 × 418 | 1.91:1 | 5MB | JPG, PNG | For Twitter Cards / link previews | |
| Profile Picture | 400 × 400 | 1:1 | 8MB | JPG, PNG | Min 200×200 | ||
| Cover Photo | 1584 × 396 | 4:1 | 8MB | JPG, PNG | Min 1192×220 | ||
| Shared Image | 1200 × 627 | 1.91:1 | 5MB | JPG, PNG | Recommended for posts | ||
| Company Logo | 300 × 300 | 1:1 | 4MB | JPG, PNG | Min 300×300 | ||
| Company Cover | 1128 × 191 | 5.9:1 | 4MB | JPG, PNG | Min 1128×191 | ||
| Story | 1080 × 1920 | 9:16 | 5MB | JPG, PNG | Available for personal profiles | ||
| YouTube | Channel Profile | 800 × 800 | 1:1 | 4MB | JPG, PNG, GIF | Displays as circle | |
| YouTube | Channel Art / Banner | 2560 × 1440 | 16:9 | 6MB | JPG, PNG | Safe area: 1546×423 center | |
| YouTube | Video Thumbnail | 1280 × 720 | 16:9 | 2MB | JPG, PNG, GIF | Min 640×360 | |
| YouTube | Community Post Image | 1280 × 720 | 16:9 | 5MB | JPG, PNG | Recommended 16:9 | |
| TikTok | Profile Picture | 200 × 200 | 1:1 | 2MB | JPG, PNG | Displays as circle | |
| TikTok | Video Cover | 1080 × 1920 | 9:16 | 10MB | JPG, PNG | Vertical video format | |
| TikTok | Ad (TopView) | 1080 × 1920 | 9:16 | 500MB | MP4, MOV | Video ad, 5-60 seconds | |
| Profile Picture | 165 × 165 | 1:1 | 5MB | JPG, PNG | Displays as circle | ||
| Standard Pin | 1000 × 1500 | 2:3 | 20MB | JPG, PNG | Optimal 2:3 ratio | ||
| Square Pin | 1000 × 1000 | 1:1 | 20MB | JPG, PNG | Also works well | ||
| Infographic Pin | 1000 × 3000 | 1:3 | 20MB | JPG, PNG | Max height 1:3 ratio | ||
| Story Pin | 1080 × 1920 | 9:16 | 20MB | JPG, PNG | Full-screen vertical | ||
| Snapchat | Snap Ad | 1080 × 1920 | 9:16 | 5MB | JPG, PNG | Full-screen vertical | |
| Snapchat | Story Ad | 1080 × 1920 | 9:16 | 5MB | JPG, PNG | Keep branding in center | |
| Profile Picture | 500 × 500 | 1:1 | 5MB | JPG, PNG | Displays as circle | ||
| Status Image | 1080 × 1920 | 9:16 | 16MB | JPG, PNG | Full-screen vertical | ||
| Open Graph | OG Image | 1200 × 630 | 1.91:1 | 8MB | JPG, PNG | Used by Facebook, LinkedIn, Slack | |
| Open Graph | Twitter Card | 1200 × 628 | 1.91:1 | 5MB | JPG, PNG | summary_large_image card |
Dimensions are in pixels. Specifications are based on platform guidelines as of 2025. Always check the official platform documentation for the latest requirements.
Why Use Our Social Media Image Size Guide?
Instant Social Media Image Size Reference
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10 Platforms, 40+ Image Types, Filterable
Filter by platform (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest, Snapchat, WhatsApp, Open Graph) or search by image type. Copy any dimension to your clipboard with one click.
Common Use Cases for Social Media Image Size Guide
Social Media Content Creation
Content creators and social media managers use our image size guide to set up correctly sized canvases in Canva, Photoshop, or Figma before designing. Get the exact pixel dimensions for every post type on every platform.
Profile & Cover Photo Updates
Use our social media image size guide to find the correct dimensions for profile pictures and cover photos before uploading. Avoid blurry or cropped images by using the exact recommended sizes.
Ad Campaign Creative Design
Digital marketers use our image size guide to prepare ad creatives at the correct dimensions for Facebook Ads, Instagram Ads, LinkedIn Ads, and TikTok Ads. Get the max file size and format requirements for each ad type.
Open Graph & Social Preview Images
Web developers use our guide to find the correct OG image dimensions (1200×630px) for Facebook, LinkedIn, and Slack link previews, and Twitter Card dimensions for Twitter/X.
Video Thumbnail Design
YouTube creators use our social media image size guide to design thumbnails at the correct 1280×720px (16:9) resolution. Get the max file size (2MB) and supported formats for YouTube thumbnails.
Multi-Platform Content Repurposing
Agencies and brands repurposing content across platforms use our guide to quickly look up the correct dimensions for each platform. Filter by platform to see all image types at once and plan your content calendar.
Understanding Social Media Image Sizes
Why Image Sizes Matter on Social Media
Every social media platform has specific image dimension requirements for different content types - profile pictures, cover photos, feed posts, stories, and ads. Using the wrong dimensions results in blurry images (when the platform upscales a small image), cropped content (when the platform crops an oversized image), or rejected uploads (when the file exceeds the maximum size). Our social media image size guide covers 40+ image types across 10 platforms, including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest, Snapchat, WhatsApp, and Open Graph. All dimensions are in pixels and based on platform guidelines as of 2025.
Key Image Sizes by Platform
The most important Facebook image size for link previews and shared posts. Profile pictures display at 170×170px on desktop and 40×40px on mobile.
The 4:5 portrait ratio takes up the most screen space in the feed, making it the highest-performing format. Stories and Reels use 1080×1920px (9:16).
Twitter/X crops images to 16:9 in the feed. The header/banner is 1500×500px (3:1). Twitter Cards for link previews use 1200×628px.
LinkedIn uses a near-identical ratio to Facebook for shared images. Company cover photos are 1128×191px - a very wide 5.9:1 ratio.
YouTube thumbnails must be under 2MB and use JPG, PNG, or GIF. Channel art is 2560×1440px but the safe area for all devices is only 1546×423px in the center.
The OG image is used by Facebook, LinkedIn, Slack, and other platforms when your URL is shared. Twitter/X uses a slightly different 1200×628px for summary_large_image cards.
General Best Practices
- Use PNG for graphics and text: PNG preserves sharp edges and text. Use JPG only for photographs where file size matters.
- Design at 2× resolution: For retina/HiDPI displays, design at double the minimum size and let the platform scale down.
- Keep key content in the safe zone: For Stories and Reels (9:16), keep important text and logos in the center 1080×1420px area to avoid UI overlays.
- Compress before uploading: Even if the platform accepts large files, smaller files upload faster and may be compressed less aggressively by the platform.
- Check platform guidelines regularly: Social media platforms update their image requirements periodically. Always verify with the official platform documentation.
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Frequently Asked Questions About Social Media Image Sizes
For Instagram feed posts, the recommended sizes are: Square (1080×1080px, 1:1), Portrait (1080×1350px, 4:5 - takes up the most screen space), and Landscape (1080×566px, 1.91:1). The 4:5 portrait format is generally the highest-performing because it occupies more vertical space in the feed.
Facebook cover photos should be 820×312px on desktop and display at 640×312px on mobile. Use a minimum of 400×150px. For best results across all devices, design at 820×312px and keep important content centered to avoid cropping on mobile.
YouTube thumbnails should be 1280×720px (16:9 ratio), under 2MB, and in JPG, PNG, or GIF format. The minimum size is 640×360px. Thumbnails are one of the most important factors for click-through rate, so use high-contrast images with readable text.
The recommended OG image size is 1200×630px (1.91:1 ratio). This is used by Facebook, LinkedIn, Slack, and other platforms when your URL is shared. For Twitter/X summary_large_image cards, use 1200×628px. Keep important content away from the edges as some platforms crop the image.
For LinkedIn shared images and posts, use 1200×627px (1.91:1 ratio). LinkedIn company cover photos are 1128×191px (5.9:1 ratio). Profile pictures should be at least 400×400px and display as a circle.
Instagram Stories and Reels should be 1080×1920px (9:16 ratio). Keep important text, logos, and calls-to-action in the center 1080×1420px safe zone to avoid being covered by the UI elements at the top and bottom of the screen.
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Our social media image size guide is based on platform guidelines as of 2025. Social media platforms occasionally update their image requirements. We recommend checking the official platform documentation for the most current specifications before launching major campaigns.